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Using Social Bookmarking Sites for Internet Marketing

Before you can understand the importance of social bookmarking in internet marketing, it is first important to know what it really is. The concept is actually quite simple; instead of storing your bookmarks of the web pages in your Favorites folder, you can store these pages online. This technique enables you to access your favorite sites easily, anytime, and anywhere there is a computer with an internet connection. Most of the time, these bookmarks are accessible to the public although you also have the option to save it securely or to share it on certain networks only. In addition, it is possible for internet users to share their bookmarks with one another if they have common interest. In line with this, the community can benefit from the insights and perspective of each other.

And this is where internet marketing using social bookmarking can come in. when people use this tool to remember the resources they find useful, you can take advantage of this opportunity. You just might end up with thousands of results. With millions of websites competing on the internet for the attention of users, social bookmarks are really something that can make you stand out from the rest. Getting your blog or website noticed by relevant traffic has just gotten easier by using this technique. Gurus actually use this simple method to promote their websites and they have found great success with it.

With all these benefits in mind, who can resist the attraction provided by social bookmarking? Well, most internet marketers found this technique irresistible so use this tool as well. it is quite simple to take advantage of it. First, you must register in top social bookmarking sites such as Furl or Digg, registration is for free it you use the free account. When you have done this, go to the tool section and then add the icon that will let you put the bookmarking feature to your website. This will allow your visitors to bookmark your website easily.

As you can see, social bookmarking works pretty easily. When a particular visitor likes the content of your website and if he is a member of such a network, he can simply click on the Digg icon you have and they will be automatically directed to the Digg page where they have to log in to be able to bookmark your site. When the reader has bookmarked your site, you can expect that your blog posts, articles, websites, or any other kind of content will appear as one of the bookmarked URL. Your readers will also have the ability to post comment easily and over the long run, this can prove to be highly beneficial to your website. So as more people decide to put your site on their social bookmarking list, the more links you will get and the more posts you can enjoy. These links point right back to your website so you can expect a lot of relevant traffic to come your way.

Don' t think that your job is finished when you register your site to a social bookmarking service though because it is not enough to just post an icon to your site or blog and then expect people to click on these icons. Try to become an active member of the web 2.0 community to find relevant topics to your enterprise. Bookmark these relevant sites yourself and then add comments when appropriate. You will discover that you are not just helping other people in the community when you do this; you are definitely also helping yourself as well. When you bookmark someone's site, chances are, he will also bookmark to you. This will inevitably increase the number of links that point to your website.

As you can see, the key to success in social bookmarking for an internet marketer is participation in an active community. This is because unlike static websites that are composed of articles and posts that is always viewed the same way, social bookmarking sites are continually evolving because it allows users to create their own content and interact in some way. It is no wonder then that web 2.0 strategies are no longer a well-kept secret; it is just too effective to keep secret for long.

Social Marketing - How to Generate Targeted Traffic

Social marketing is being used more and more as one of the key tasks in internet marketing for increasing web traffic. Social sites such as Digg are starting to see more and more internet marketers entering the network - for the purpose of pitching their products.

These marketers are on the hate list of the real community who are using the social sites for information and fun. It doesn't need to be like this. Social marketing can be used effectively by internet marketers and also they don't need to be annoying and get their accounts banned.

The purpose of social sites is to provide information for the community and enjoying the valuable information you get for yourself. Accounts are being banned because marketers are only voting for their own articles or websites and they only appear in the community just to advertise their own products.

What you can do is participate in the community. Here is a list of tasks you can carry out daily for social marketing.

Social Marketing Daily Tasks

1. Completely fill out your profile for the social sites. Enter the details like you would if you want to be really involved in the community.

2. Visit the social sites daily if possible. Vote for other members' web pages and provide comment.

3. The task should be around 5 minutes for each social site. Some voting and then some comments. This will make your account look genuine and you are providing value to the community.

4. Divide your time spent on social sites evenly so that you don't neglect any sites.

5. After a month or 2, check on your web traffic statistics. See which social sites are giving you the web traffic so you can spend more time on them.

6. For sites which are hardly giving you any traffic after a month, you can start neglecting them and do something else.

7. For these tracking tasks, use Google Anayltics and MyBlogLog.

8. Whenever you have time, provide some value to the community in the social sites. Join groups and make some comments.

9. When you have a great blog post or article created, use all the social sites and bookmark them. Make comments and tell others to do the same for you who you have bookmarked. This is why it is crucial to socialize in the communities. People will take note of your stuff.

There are many social sites so it seems like a mountain of a task to participate in all of them. But that is not the case. You only participate in a certain number of sites depending on how much you can handle.

This goes back to the simple rule of scheduling your tasks. Whenever you see a big project, you won't feel like doing it because it seems overwhelming. When you break it down into smaller tasks and giving each task a set date, everything seems a lot easier.

So for your social marketing, set out a timetable for which social sites you'll visit on which date. For example, you may visit 8 social sites on Monday and then again on Wednesday. For Tuesday you could spend time on exploring 3 more social sites. Setting aside 15 minutes for each site. Having such a schedule, you'll be more motivated to socialize and have a planned attack.

Do your monthly review and don't work on the sites that are not driving you traffic. Using the above techniques, you'll generate traffic from social sites, build a good community of people who are following you and have fun. Social marketing works very well with article marketing. You need to read up on article marketing and learn how to market your articles so you can work it together with social marketing to drive more targeted traffic to your website.

About the Authors:

Nathalie Fiset - www.thebiginternetmarketinggame.com

Alan Cheng is the owner of Traffic Beast, the blog that delivers valuable internet marketing information.

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